“The line where manufacturers were different from retailers has gone.”
Referring to the proposed merger of two giant glasses companies (Essilor and Luxottica), Doug Perkins, co-founder of Multiple Retailer, Specsavers, commented (Optician Journal 20th January 2017), that, “The line where manufacturers were different from retailers has gone.”
His reason for this prophetic statement is that the €46 Billion merger will give the new entity “… colossal control of the market on a global basis – who knows what the end game will is?”
The fact is that new technologies, including the internet and advanced web-site designs, will render opticians with their expensive high-street based operations, redundant.
Recognising this future, Daysoft shifted its sale and supply of daily-disposable contact lenses from mainly B2B to B2C in 2006 and suffered the wrath of the optical profession. That’s right, over 11 years ago. Today we supply straight off the end of our state-of-the art production lines to contact lens wearers in over 90 countries at half the price of traditional retailers. Our unique product design means we replicate the performance of over 200 brands made by the major manufacturers and sold by major retailers such as Specsavers.
I never thought I would say this but I agree with Mr Perkins … “The line where manufacturers were different from retailers has gone.”
It’s good to be a 21st centuary combined manufacturer/retailer business.