Welcome to my BLOG

Thank you for visiting.  The purpose of this site is to provide some personal history regarding my work in contact lenses leading to the development of the Daysoft Limited business.

AWARD plc was my first contact-lens start-up business.  We invented a radically new manufacturing process called ‘integrated cast-moulding’ which cut the cost of making a soft contact lens by over 90% thereby ‘inventing’  daily-disposability.  The AWARD ‘premier’ lens was the world’s first daily disposable lens. Bausch & Lomb, a ‘big-4’ contact lens company, asked for their ‘own-brand’ but instead we offered to sell them AWARD!  They willingly accepted provided I agreed not to sell or supply any contact lens in competition for 5 years.  

Daysoft Limited was launched in April 2001 … five years exactly since selling AWARD.  The daysoft® lens incorporates a new daily-disposable lens design, marketed in a new way using new technology; the internet via www.daysoft.com

This business model has proved to be so disruptive that vested interests in the optical ‘establishment’ have sought to restrict (kill) it.  However, here we are many years later, still the only lens producer in the world supplying direct.  We have now sold over 500 million lenses to wearers around the world providing unique convenience, affordable prices and great eye-care benefits. 

The future – INPAC® Technology This is a totally new, patented, Daysoft manufacturing technology.  It’s being rolled-out in 2019.  This reduces the amount of plastic packaging material by up to 50% compared to the other manufacturers.  By making the lens entirely in-the-pac, we reduce the production handling steps needed, cutting costs and allowing us to keep our unbeatable price point of just £5.99 for 32 contact lenses. 

If you are already a daysoft® wearer may we again thank you but, if not, we hope you will give us a try and to read over 14,000 wearers reviews just click here.

Kind regards


Ronald S Hamilton CBE, Executive Chairman, Daysoft Limited